Michael Daly Consulting

INSIGHTS
The work, in practice.
“We'd been with the same suppliers for years out of habit more than anything. Michael renegotiated terms and found better sourcing options we hadn't even considered. Straightforward process, real savings.”
— Owner, Supply Chain & Procurement, Midleton
“I was doing too much myself and didn't fully realise it until Michael pointed it out. He didn't just tell me what was wrong — he helped me actually hand things off properly, with the systems in place to back it up.”
— Mark / Owner-Manager, SME, Munster
“Michael got what we were trying to do without us having to over-explain it. He kept things simple and didn't push changes that didn't fit how we actually work. That mattered a lot to us.”
— Owner, Artisan Food Producer, West Cork
“Michael spent real time on the floor before he said anything, which I appreciated. When the recommendations came, they made sense because he'd actually seen how things worked, not just read a report.”
— Charlotte Penniceard / Owner, PenniBlack Catering, London
“Rosters and staffing had been a constant headache for us. Michael sorted it out in a way that actually stuck, not just a quick fix that fell apart a month later.”
— Lisa / Manager, Hospitality, Cork
“You stop noticing waste after a while — it just becomes normal. Michael picked up on things we'd stopped seeing, and the changes weren't complicated to put in place. We saw the difference within a couple of weeks.”
— Tarik Drahmoun / Owner, Le Petit Gourmand, London, UK
“Honestly, we were dreading the ISO audit. Michael got our documentation and systems into proper shape, not just something that looked fine on paper. Made the whole thing far less stressful than it usually is.”
— Imelda / Quality Manager, ISO 9001 Client, Cork
Case Studies
A closer look at the kind of improvements I'm typically brought in to make, and how they tend to play out in practice.
General SME / Owner-Manager
An owner-manager was carrying far more operational responsibility than they realised, with no clear way to hand tasks off. Putting the right systems and reporting in place allowed genuine delegation — not just in name, but in practice — freeing up the owner’s time for higher-value work.
Supply Chain & Procurement
A business had stayed with the same suppliers for years, more out of habit than strategy. A review of sourcing and supplier terms uncovered better options that hadn’t been considered, leading to meaningful cost savings without disrupting existing relationships unnecessarily.

Manufacturing — Lean Focus
A manufacturing client had grown used to waste in their process that had become invisible over time. A Lean review identified specific inefficiencies, and the changes — straightforward to implement — produced measurable results within a couple of weeks.

Hospitality — Staffing & Scheduling
A hospitality business had struggled with rostering for years, with previous fixes never quite holding. A new scheduling approach was put in place that addressed the underlying issue, rather than papering over it — and it stayed in place long after the engagement ended.
Manufacturing — Audit & Review
A manufacturer wanted an honest assessment of their operation before committing to any changes. Time was spent on the production floor first, ensuring recommendations were grounded in how the business actually worked, not just a desk-based report.

Small Food & Artisan Producer
A small artisan food producer needed practical operational support without losing what made their business work. Changes were kept proportionate to the scale of the business, respecting the existing way of working rather than imposing a heavier system than necessary.
Food Production — HACCP
A food producer had worked around the same production bottleneck for years, treating it as just how things were. A short operational review identified the root cause, and the fix required only targeted changes — no major disruption to the line.

Hospitality — Multi-Site
A multi-site hospitality business was managing staffing and scheduling reactively, with margins suffering as a result. Bringing in structured rostering and reporting brought day-to-day operations under control within weeks, without changing how the business felt to run.

ISO & Compliance
A business preparing for ISO 9001 certification was concerned their documentation wouldn’t hold up under audit. A focused review and rebuild of their quality systems meant the audit passed without the stress they’d anticipated.

Fractional Operations Director
A growing SME needed senior operational leadership but couldn’t justify a full-time hire. A part-time arrangement, two to three days a week, gave the business that input — with full ownership taken of problems as they arose, not just advice from the sidelines.

Articles
What Is a Fractional Operations Director?
If you’ve reached the point where operations need real senior leadership — not just another pair of hands, but someone making real decisions on production, supply chain, staffing, and systems — a Fractional Operations Director is how you get that, on terms that match how the role needs to function.
It’s a senior operations role, delivered part-time: typically two or three days a week or month, with full ownership of the operational side of the business, rather than a full-time presence that may go beyond what the role requires.
Why Businesses Choose This Structure
Plenty of SMEs reach a stage where the owner is carrying far more responsibility than makes sense — not from lack of ability, but because no one else is accountable for it. A Fractional Operations Director addresses that directly: someone senior enough to take real ownership, structured to fit the rhythm of the business rather than imposing a rigid full-time framework on it.
What It Looks Like in Practice
This isn’t advisory work. A Fractional Operations Director takes ownership of problems — staffing gaps, supply chain issues, reporting that doesn’t yet exist, processes that only function because one person remembers how they’re meant to go — and acts on them with the authority and experience to do so. For a business in West Cork, Cork, or elsewhere across Ireland and the UK, that means a structured on-site or remote presence, calibrated to the demands of the business, not a token visit.
Is It Right for Your Business?
If you’re an owner-manager stretched across roles that should belong to someone else, or a business that has outgrown ad-hoc management and needs senior operational leadership without restructuring into a full executive team, this is the route that fits.
What Does an Operations Consultant Actually Do?
It’s a term that gets used loosely, so it’s worth being clear about what the work involves. An operations consultant examines how a business runs — production, staffing, supply chain, systems, reporting — and identifies where performance is being lost. Not in theory. In the business, as it runs, with conclusions formed only after time spent seeing it firsthand.
It Starts With Looking, Not Assuming
A proper operational review begins on the floor — production lines, kitchens, warehouses, depots — understanding how the business functions before any recommendation is made. This isn’t a desk-based exercise. Conclusions that aren’t grounded in direct observation tend to be generic, and generic recommendations rarely survive contact with how a real business runs.
What Typically Prompts This Kind of Review
Usually one of several things: a process that’s quietly become inefficient because it’s simply “how it’s done,” a compliance requirement — ISO 9001, food safety, health and safety — that needs systems built to hold up under scrutiny, not paperwork that merely looks complete, a supply chain that’s never had a structured review since it was first set up, or an owner carrying responsibility that should sit elsewhere in the business.
Lean Six Sigma, Applied Properly
Much of this work draws on Lean Six Sigma — a structured discipline for identifying where waste and inefficiency occur in a process. Applied well, it leads to changes that are measurable and specific, built around what the business already does well rather than requiring it to be dismantled and rebuilt.
Where This Fits
Manufacturing, food production, hospitality, and comparable owner-managed businesses rarely get a proper outside look at how they operate. There’s rarely a deliberate decision not to — it’s simply that day-to-day pressure crowds it out, even where the value of stepping back would be significant. The work is making room for that, and acting decisively on what’s found.
How Lean Can Help SMEs Across Ireland and the UK
“Lean” gets thrown around as a buzzword often enough that it’s worth being clear about what it means for a business — and why it’s relevant well beyond large manufacturers.
At its core, Lean is a structured way of identifying where time, materials, effort, or money are being wasted in a process — and removing that waste without dismantling what already works. It originated in manufacturing, but the same thinking applies directly to food production, hospitality, logistics, and any business with a process that repeats.
Waste That’s Stopped Being Visible
Most businesses don’t have an obvious, glaring inefficiency sitting in plain sight. What they have is waste that’s become invisible through repetition — a step that exists because it always has, a bottleneck everyone’s quietly learned to work around, double-handling that’s never been questioned because it’s just how the job gets done. Lean is about identifying where that’s happening, with evidence rather than guesswork.
Why This Matters More for SMEs, Not Less
Larger organisations can absorb inefficiency — the margins and scale give them room. SMEs generally can’t. A bottleneck that costs a large manufacturer a rounding error can materially affect an SME’s margin. That’s exactly why a Lean review tends to deliver disproportionate value for smaller, owner-managed businesses: the same waste exists, but the impact of removing it is felt far more directly.
What Changes in Practice
A Lean review doesn’t mean rebuilding how a business operates. It means identifying specific points — a production step, a scheduling pattern, a supply chain handoff — where targeted change produces a measurable result. The changes are usually narrower and more practical than people expect, because they’re grounded in what’s happening on the ground, not a generic framework imposed from outside.
Who Tends to Benefit Most
In manufacturing, food production, and hospitality especially, a Lean review pays off most at a particular stage — a business that’s grown enough for informal, ad-hoc processes to start showing their limits, but hasn’t yet had the kind of review that would catch it.
ISO 9001 Audits: What Actually Gets Checked
Most of the anxiety around an ISO 9001 audit comes from not knowing what an auditor is looking for. It helps to be specific about it.
It’s Not About Paperwork Volume
A common misconception is that more documentation equals a stronger audit position. It doesn’t. An auditor is checking whether your documented processes match what happens in the business day to day — not how much has been written down. Documentation that looks thorough but doesn’t reflect real practice is often a bigger risk than having less of it, because it raises the question of what else doesn’t match.
What Gets Examined
Auditors tend to focus on a consistent set of areas: whether your quality management system is being followed day to day, whether non-conformances are recorded and addressed rather than quietly fixed and forgotten, whether your processes have clear ownership, and whether corrective actions from previous audits were properly closed out, not just marked complete.
Where Businesses Get Caught Out
The most common issue isn’t a missing document — it’s a gap between what’s written and what’s practised. A procedure that says one thing while the floor does another is exactly what an auditor is trained to find. The fix isn’t more paperwork; it’s making sure documentation and practice are the same thing.
Preparing Properly, Not Just Preparing for the Audit
Genuine preparation means building systems that hold up under scrutiny because they reflect reality, not constructing a version of the business that only exists for the auditor’s benefit. Done well, an ISO 9001 audit becomes far less stressful — because there’s nothing to reconcile between what’s on paper and what’s happening on the floor.
Supply Chain Review: When It’s Worth Revisiting Your Suppliers
Most businesses don’t review their supply chain on any regular schedule. Suppliers tend to stay in place because the relationship works, not because anyone has recently confirmed it’s still the best option.
Signs It’s Worth a Proper Look
A few patterns tend to indicate it’s time: pricing that’s crept up without a clear renegotiation, lead times that have quietly extended and become normal, a reliance on a single supplier for something critical with no real contingency, or simply not having reviewed terms since the relationship started — sometimes years prior.
It’s Not About Replacing Suppliers Reflexively
A supply chain review isn’t an exercise in switching suppliers for the sake of it. Often the right outcome is renegotiating existing terms with better leverage, or formalising an informal arrangement that’s grown without proper structure. Replacing a supplier is sometimes the answer, but it’s rarely the starting assumption.
What a Structured Review Actually Covers
This means examining sourcing options against what you currently pay, assessing risk concentration — how exposed you are if one supplier has a problem — and reviewing whether contractual terms reflect the volume and relationship you have, rather than terms agreed when the relationship was much smaller.
The Value of an Outside Perspective
Long-standing supplier relationships are often left unexamined for the same reason they’ve lasted so long — familiarity makes it easy to assume terms are still favourable. An outside review tends to surface savings and risks that aren’t visible from inside an established relationship.
The Hidden Cost of Reactive Staffing in Hospitality
Staffing in hospitality is often managed reactively — filling gaps as they appear rather than working from a structure that anticipates them. The cost of this is usually invisible until it’s measured.
What Reactive Staffing Actually Costs
Overstaffing during quiet periods and understaffing during busy ones both erode margin, just in opposite directions. Add in the cost of last-minute cover, the inconsistency in service quality when rosters are thrown together at short notice, and the staff turnover that comes from unpredictable scheduling, and the real cost is considerably higher than it appears on a weekly wage bill.
Why This Pattern Is So Common
Hospitality businesses are often run by people managing the floor, the kitchen, and the business simultaneously — rostering becomes whatever’s possible in the time available, not what’s optimal. This isn’t a failure of management; it’s a structural problem that comes from nobody having the time to build a proper system.
What a Structured Approach Changes
Moving from reactive to structured staffing means rostering against demand patterns rather than habit, building in realistic cover for absence rather than scrambling each time, and creating a system that holds up over time rather than one that works for a few weeks before reverting to ad hoc.
The Difference It Makes
The change isn’t dramatic to look at from the outside — it’s still the same staff, the same venue. What changes is that the business stops paying the hidden cost of reacting to staffing gaps as they appear, and starts running from a structure that anticipated them.
What an Operational Audit Actually Involves
The phrase “operational audit” can sound abstract until you know what it involves. It’s worth setting out plainly.
It Starts With Time on Site, Not a Questionnaire
A genuine operational audit begins with direct observation — production, procurement, staffing, and systems, as they function in practice. This isn’t a desk-based exercise built from a form you fill in; it’s built from what’s seen happening in the business.
What Gets Reviewed
This covers how production or service delivery flows, where staffing patterns create either gaps or excess, how procurement and supplier relationships are managed, what reporting systems exist and where they’re missing, and where margin is being lost in ways that aren’t visible from the accounts alone.
The Output Is a Prioritised Action Plan, Not a Long Report
The value of an operational audit isn’t a lengthy document — it’s clarity on what matters most and in what order. A good audit results in a clear, prioritised set of actions, not an exhaustive list of every possible improvement regardless of impact.
Why Conclusions Come After Observation, Not Before
It’s tempting to assume the issues in a business before looking — most owners already have a sense of where the problems are. A proper audit tests that assumption against direct observation, and often the priority that emerges is different from the one initially expected.
Why HACCP Compliance Is About More Than Passing an Inspection
For food businesses, HACCP compliance is often treated as a hurdle to clear rather than a system that protects the business day to day. That distinction matters.
Passing an Inspection Isn’t the Same as Being Compliant
It’s possible to prepare documentation specifically for an inspection while day-to-day practice doesn’t fully reflect it. This gap is exactly what inspectors are trained to identify, and it leaves a business exposed between inspections, not just during them.
What HACCP Is Actually Protecting
A properly implemented HACCP system identifies the specific points in food handling, storage, and preparation where risk is introduced, and builds controls around those points. Done well, it’s not a generic checklist — it’s built around how your business operates.
Where This Tends to Break Down
The most common issue is a HACCP plan that was built once, at setup, and never revisited as the business changed — new suppliers, new processes, new equipment, none of it reflected in the original plan. A system built years ago for a different version of the business isn’t protecting the business as it currently runs.
Compliance as an Operational Asset, Not a Cost
Properly maintained, HACCP compliance isn’t simply a regulatory requirement — it’s a system that catches problems before they become incidents. The businesses that get the most value from it treat it as part of how they operate, not as paperwork maintained separately from day-to-day practice.
Signs Your Business Has Outgrown Its Current Systems
Most businesses don’t consciously decide to outgrow their systems — it happens gradually, until the gap between how the business runs and how it should run becomes difficult to ignore.
The Owner Is the Bottleneck
If decisions, approvals, or problem-solving consistently require the owner’s direct involvement — not because they choose to be involved, but because nothing moves without them — that’s a sign the business has grown past what its current structure can support.
Processes Exist Only in Someone’s Head
If a key process works because one person remembers how it’s supposed to go, rather than because it’s documented and repeatable, the business is dependent on that person’s continued presence and memory. This is fine at a small scale. It becomes a genuine risk as the business grows.
Reporting Answers Questions After They Matter
If financial or operational reporting tells you what happened last month, but not what’s happening right now, decisions are being made on outdated information. As a business grows, the lag between an issue occurring and someone noticing it tends to widen, not narrow.
Staffing and Scheduling Feel Permanently Reactive
If staffing decisions are made in response to gaps rather than from a structure that anticipated them, that’s a sign the business has outgrown informal scheduling, even if it’s not yet large enough to justify a dedicated function for it.
What This Actually Signals
None of these signs mean the business is being run badly. They mean the business has grown faster than its systems — a common and solvable problem, not a reflection of poor management, but a natural point most growing SMEs reach.
What to Expect From a First Conversation With an Operations Consultant
A first conversation is often the part people put off the longest — not because they don’t think it would help, but because they’re unsure what it involves.
It’s Not a Sales Pitch
The purpose of a first conversation is to understand the business and what’s going on, not to present a list of services and hope something matches. If it becomes clear there isn’t a good fit, that’s a perfectly reasonable outcome of the conversation.
You Don’t Need to Have It Figured Out in Advance
It’s common to come in with only a general sense that something isn’t working — staffing feels constantly difficult, margins are tighter than they should be, an audit is coming up and the business isn’t ready. That’s enough to start from. Identifying the issue is part of the conversation, not a prerequisite for having it.
What’s Actually Discussed
This covers what’s prompting the conversation, a general sense of how the business currently operates, and whether a more structured look — an audit, a review, an ongoing arrangement — would be worth pursuing. It’s a conversation, not a commitment.
Confidentiality as Standard
Many of the issues businesses want to discuss are sensitive — staffing problems, supplier relationships, financial pressure. A first conversation operates under the same confidentiality as any subsequent engagement, which means there’s no reason to wait until things are tidier before having it.
No Obligation, Genuinely
The phrase “no obligation” gets used loosely in business, but in this context it means exactly what it says — a conversation that may or may not lead to further work, with no expectation either way.